Interview on perceptions of a product or servise and ways of Assignment

Interview on perceptions of a product or servise and ways of motivating customers and increasing customer satisfaction - Assignment Example Being the marketing manager of Samsung Company, I was tasked with the duty of establishing how consumers view our products, specifically the newly introduced Smartphone the Samsung Galaxy S4. This required a survey to be undertaken by interviewing consumers who own the phone. This is very important since in the Smartphone market, consumers are known to shift from one phone to another because of poor experiences and satisfaction. Thus, this paper will explain various aspects of consumer behaviour. It will analyse the findings of the interviews undertaken. Finally, the paper will make a presentation to the board of directors where it will conclude by establishing the importance of various aspects of consumer satisfaction and how it will benefit the company. Concepts in Consumer Behaviour When approaching consumer behaviour there are various concepts, theories and models involved (Sharma, 26). Consumer satisfaction is the level at which consumers feel a commodity has met their need or w ant. Normally customers are satisfied when the product in question fully meets the needs of the customer, which the business establishment has communicated through advertising and other marketing techniques. For example, a consumer is fully satisfied with a smart phone if it meets the technological and physical requirements, which the customer needs, and those that have been indicated on the phone’s specifications that have been communicated by the manufacturer. Thus if a company indicates that a Smartphone has high definition display yet consumers realise it does not, and then the consumer will be unsatisfied. Consumer perception is the manner in which consumers view a particular product with regard to its ability to satisfy them. Consumer perception is a very important aspect of consumer behaviour since it is one of the major motivators behind consumers when they are looking for products to buy in the market (Erlenkamp 26). This is especially the case in the smart phone mar ket, since a phone’s popularity greatly relies on how consumers perceive it regardless of other factors such as the phone’s specification. For example, a study done in the United States of America revealed that most Smartphone users opt to buy phones that they believe are good based on information from their friends and non professional opinions in social media over phones that are better in terms of specifications regardless of the both phones being of the same price range (Himmelsbach 92). Consumer motivation on the other hand, is the process of undertaking various measures and strategies to ensure that consumers in the market are motivated to purchase a particular product or products (Wright 120). Consumer motivation is very significant aspect since it ensures that a business establishment enjoys success since it will attract new customers as well as keep existing customers loyal. Examples of consumer motivation technique include sampling which results in attraction of many consumers. The Product The Samsung Galaxy S4 is a high end Smartphone released by the company in March 2013. The Smartphone was widely anticipated after the company announced its production and the features that the phone would possess. Furthermore, its predecessor, the Samsung Galaxy S3 had been

Voluntary Disclosures and Accounting Theories Essay

Voluntary Disclosures and Accounting Theories - Essay Example Accounting principles are based upon some principles and one of the important principles of accounting is full disclosure principle. As per the full disclosure principles the companies must disclose all the relevant information about the company like the financial statements, accounting policies followed, additional information etc. Apart from the various mandatory disclosures many companies discloses many voluntary information like sustainability report, cost of training employees etc. All these activities add value to the organisation and thus are important for the stakeholders to take an informed investment decision. Voluntary disclosures and accounting theories The concept of voluntary disclosers originates from a variety of accounting theories. Therefore the relevant accounting theories have been studied in order to understand the need of voluntary disclosure of information. The need of voluntary disclosure originated from the two basic theories namely normative theory and posit ive theory. Normative theories: The basic premise behind the normative accounting theories is the subjective opinion which tells one what is good and what should be done. This is an opinion based theory which is based on the standards. This theory is aimed at helping the accountants to decide on the things which should be done and the making them aware on the various aspects which can be used to compensating and rectifying any error which is not suitable as per their judgement (Banerjee, 2010, p.1223). The two disclosures which are normally done as per this theory are the disclosure of the intangibles and the disclosers regarding the corporate social responsibilities. As it has been discussed that the normative theory states that accountants should judge between the acts which should be done therefore the disclosers regarding the corporate social responsibilities is a way of informing the stakeholders that the matters which are opinion based have been taken care off. The normative t heories are based on certain assumptions which set up standard for doing an activity and it is assumed that the organisation will perform that activity is that way only. As per the concept of normative theory the organisation should have some unique way of recording and treating a transaction or performing any activity and that activity should be done as per the laid down standard. The accounting policies are based on these theories but to some extent all the assumption and every aspect of the normative theory is not followed by the organisation like the organisation do not follow a unique and single set of policy to records its assets for indefinite point of time. Like IAS 38 prescribes the rules and methods which have to be followed while recognising and measuring the intangibles assets (Deloitte, 2011). Positive theories: The positive theories are very different from that of the normative theory. Some of the important positive theories are positive accounting theory, legitimacy t heory, stakeholder theory and institutional theory. The basic premise of the positive accounting theory is explaining and predicting the accounting practices which can be actually followed by the accountants. Thus the nature of positive accounting theory is descriptive rather than subjective. The normative view of accounting is opinion based which tell what the accountants should do rather than predicting what actually can be done.